Sunday, January 4, 2009

Mike 23






Nearly 3 years ago MIKE, formally known as Mike 23 Inc., was born with one goal in mind - to provide the market with what was missing. When Scott Nelson, founder of MIKE, was asked what was a driving force of inspiration, he replied “the greatest man to ever lace up a pair of sneakers and play the game of basketball, Michael Jeffrey Jordan” as he said in an interview with FreshnessMag in 2005.

Famed for “bringing crack back”, MIKE has gained major attention over the past several years with appearances in culture and art magazines such as Mass Appeal and Juxtopoz, but also in mainstream magazines including SLAM, XXL, and Complex. His brand’s use of elephant print caught major attention from sneakerheads, Jordan enthusiasts, and celebrities too.

^ Courtesy of NiceKicks.com

Mike23

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